Best Strategies for Local Startups We all know marketing is essential for all businesses, but it’s even more important for startups. If people don’t know about your startup and what you offer, they probably won’t buy your products or services.
At Kobe Digital, we face all kinds of businesses. Most of them are interested in growth, but none of them are more hungry for growth than startups. Whether it’s the next big SaaS company or a new chain of Thai ice cream stores, startups are an entirely different animal when it comes to marketing.
Since startup marketing is such a unique case, this guide aims to give founders a good place to start. As your business grows and expands, it can attract customers through word of mouth. Until then, however, you should prioritize the following marketing strategies to spread the word about your startup.
1. Send emails Best Strategies for Local Startups
Email marketing is an essential strategy for attracting customers to your startup at little or no cost. Once you have an email address for a potential client or client, you can send them emails to promote your startup.
In order to use this marketing strategy, you must first collect the email addresses of potential customers. If you have a startup website, you should put a newsletter subscription form on it. Alternatively, you can directly ask customers for their email addresses.
The most important thing to remember is that you need to diversify your emails with non-commercial content like how-tos, how-to articles, videos, and infographics. If you are only sending promotional emails, subscribers will likely choose not to receive your newsletter.
2. Start A Blog
Blogging is a powerful strategy that can help your startup generate the exposure it needs. One report found that companies with blogs generate 126% more leads than non-blogging competitors. With a blog, you can position your startup as a leading source while driving organic search traffic to your website.
The secret to creating an effective business blog is to post content that your audience will want to read. If it’s valuable and worth reading, search engines will reward your hard work by ranking your blog at the top of search results. And when your blog ranks highly, it will attract more visitors which means more people will learn about your startup.
3. Post on social media
Statistics show that more than 2.4 billion people use social media, so it’s important to include this channel in your startup’s marketing strategy. As your social media business grows, more people will see and learn about it. Additionally, most social media networks, including Facebook, Twitter, and Pinterest, allow business owners to pay for traffic and exposure. For example, Facebook Ads allows you to create ads that appear in users’ news feeds or in the right column of a Facebook website.
It takes more than just a profile to succeed in social media marketing. You must post engaging and relevant content that gives users a reason to follow your account. And once you gain followers, encourage them to stay put by answering their questions and comments.
4. Use Paid Search Advertising Best Strategies for Local Startups
Paid search has become a popular advertising channel for startups. It allows business owners to buy laser-driven traffic from search engines like Google and Bing. Google AdWords and Bing Ads are two of the leading paid search networks, and both offer keyword targeting using a cost-per-click (CPC) pricing model. If you use one of these networks, you can create customized ads for your startup that will appear in search results when someone searches for a keyword related to your business. For example, if your startup sells enterprise cybersecurity software, you could target keywords like “enterprise cybersecurity,” “enterprise cybersecurity software,” and “enterprise anti-malware.”
The most attractive feature of paid search is the cost-per-click pricing model, where you only pay when someone clicks on your ad. Ten thousand users can see your ad, but if no one clicks on it, you will not be charged. Of course, you generate a lot of clicks when creating relevant and engaging ads, but you still only pay per click, which simplifies the process of optimizing paid search campaigns for a higher return on investment (ROI).
5. Event Sponsorship Best Strategies for Local Startups
Finally, sponsoring a local event can help put your startup on the radar of your potential customers. You pay event organizers a small fee to become a sponsor and promote your business through banners, stationery, banners, kiosks and other marketing materials at the event. It is a mutually beneficial arrangement that, when implemented properly, is very effective in increasing sales.
Business owners should sponsor events related to their business or offering. For example, if your startup is a mobile health and wellness app, you might be able to sponsor marathons. 5km and 10km runs. On the other hand, if your startup sells anti-malware software, you may be able to sponsor cybersecurity and other information technology (IT) events.
The bottom line is, don’t let your startup’s market share fall to its competitors. Consider these five strategies to promote your business and generate more sales.