fenty beauty india is a cosmetics brand formed by singer Rihanna. It was launched in September 2017 and is available in over 170 countries, including India. The brand is known for its inclusive range of products, available in 40+ foundation shades and 50+ concealer shades. Fenty Beauty also offers various products, including lip glosses, highlighters, bronzers, and more.

The product was launched in India in 2019 and is available online and at select retailers. Fenty Beauty has been a huge success in India, with many fans praising its inclusive range of products and affordable prices.

Why is Fenty Beauty so popular in India?

  • An inclusive range of products: Fenty Beauty is one of the few products offering a wide range of products in various shades to suit all skin tones. This makes it a popular choice for Indian women who are often limited by the availability of makeup products for their skin tone.
  • Affordable prices: Fenty Beauty is relatively inexpensive, unlike other luxury makeup brands. This makes it a more accessible option for Indian women looking for high-quality makeup products without breaking the bank.
  • Celebrity endorsement: Fenty Beauty is endorsed by Rihanna, one of India’s most popular celebrities. This has helped to increase the brand’s visibility and popularity in the country.

If you are looking for a new makeup brand to try, Fenty Beauty is a great option. The brand offers a wide series of high-quality, inclusive products at affordable prices.

Why Fenty Beauty is revolutionary in the Indian beauty industry

Why Fenty Beauty is revolutionary in the Indian beauty industry

Fenty Beauty is revolutionary in the Indian beauty industry for several reasons. First, it is one of the first major beauty brands to offer a truly inclusive shade range, with foundation shades that cater to all skin tones, from the brightest to the darkest. This has been a major step forward for the Indian beauty industry, traditionally dominated by brands catering to lighter skin tones.

Second, Fenty Beauty is an unapologetically brand for women of color. The brand’s campaigns feature a diverse range of models, and the products are designed to work for all skin tones. This has been a welcome change for many Indian women, who have long felt that the beauty industry does not represent them.

Third, Fenty Beauty is a brand that is both affordable and high-quality. This has made it accessible to a wider range of Indian women, who may not have been able to afford other high-end beauty brands in the past.

Overall, Fenty Beauty has had a major impact on the traditional Indian beauty industry. It has helped to make the industry more inclusive, more representative of Indian women, and more affordable. As a result, it has become a popular choice for many Indian women.

Major Reasons for Being Revolutionary

Here are some additional reasons why Fenty Beauty is revolutionary in the Indian beauty industry:

  • It has helped to challenge the traditional beauty standards that have long held up as the ideal in India.
  • However, it empowered women of color to feel confident and beautiful in their skin.
  • And also has inspired other beauty brands to become more inclusive in their shade ranges and marketing campaigns.

Fenty Beauty is a truly groundbreaking brand that has had a positive impact on the Indian beauty industry. It is a brand that is inclusive, empowering, and inspiring.

Top Fenty Beauty products for Indian skin

Top Fenty Beauty products for Indian skin

Here are some of the top Fenty Beauty products for Indian skin:

  1. Pro Filt’r Soft Matte Longwear Foundation is a long-lasting full-coverage foundation that won’t cake or crease. It is available in various shades, including many specifically designed for Indian skin tones.
  1. Match Stix Matte Contour Skin stick is a versatile contour stick that can define cheekbones, jawlines, and noses. It is available in a range of shades perfect for Indian skin tones.
  2. Stunna Lip Shade Longwear Fluid Lip Color is a long-lasting, matte lip Color in various bold shades. It is perfect for creating a statement look.
  3. Full Frontal Volume, Lift & Curl Mascara is a volumizing mascara that will dramatically lift and curl your lashes. It is waterproof and smudge-proof so you can wear it all day.
  4. Killawatt Freestyle Highlighter is a creamy highlighter that comes in various shades. It can add a touch of shimmer to your cheekbones, brow bones, and Cupid’s bow.

These are just a few great Fenty Beauty products perfect for Indian skin. With so many options, you can find the ideal products to create a flawless look.

Fenty Beauty x India: Future Collaborations and expansion plans

Fenty Beauty has made significant inroads into the Indian market, with products available at Sephora stores nationwide. However, there is still plenty of room for growth. Here are a few ideas for future collaborations and expansion plans that could help Fenty Beauty further penetrate the Indian market:

  • Partner with Indian influencers and celebrities. Fenty Beauty has partnered with international influencers, such as Gigi Hadid and Selena Gomez. However, it would be wise to also partner with Indian influencers and celebrities to reach a wider audience. This could involve collaborating on product launches, campaigns, or social media posts.
  • Launch more products specifically designed for the Indian market. The Indian beauty market is very different from the Western market, so it would benefit Fenty Beauty to launch more products specifically designed for Indian skin tones and hair types. This could include foundation shades that match a wider range of skin tones and products designed for curly or textured hair.
  • Expand into more offline retail channels. Currently, Fenty Beauty products are only available at Sephora stores in India. However, there is a large number of Indian consumers who do not have access to Sephora stores. Expanding into more offline retail channels, such as department stores and drugstores, would help to make Fenty Beauty products more accessible to these consumers.
  • Launch an e-commerce website for India. The only way to purchase Fenty Beauty products in India is through Sephora’s website. However, there is a large number of Indian consumers who prefer to shop online. Launching an e-commerce website for India would make it easier for these consumers to purchase Fenty Beauty products.


In addition to the above, Fenty Beauty could also consider partnering with Indian brands to create limited-edition collections. This would be a great way to tap into the growing trend of Indian consumers looking for affordable and high-quality products. It would also be a way to show support for the Indian beauty industry and celebrate Indian culture.